The History of Faygo…More Than Just a Soda Pop

March 12, 2020
11:00 AM - 1:30 PM

Blue Care Network
20500 Civic Center Drive
Southfield, MI 48076

“The Faygo Book” is the social history of a company that has forged a bond with a city and its residents for more than a century. The story of Faygo, Detroit’s beloved soda pop, began over a hundred years ago with two Russian immigrant brothers who were looking to get out of the baking business. Out of more than 40 bottlers in Detroit’s “pop alley,” Faygo became the last one standing. Author Joe Grimm carefully measures out the ingredients of a successful beverage company found in dicey times in a boom-and-bust town. Take a large cup of family, a pinch of innovation, carbonate it with nostalgia and a rambunctious rainbow of flavors and you have Faygo pop. Yes, we call it pop, despite the industry’s plea for a more grown-up name. “The Faygo Book” is the story of a pop, a people, and a place.

Join us for lunch and your favorite Faygo pop! Copies of “The Faygo Book” will be available for purchase and can be signed by the author ($25 each).

Program Agenda

11:00 a.m. – Registration
11:30 a.m. to 12:30 p.m. – Lunch
12:30 to 1:30 p.m. – Presentation
2:00 p.m. – Board Meeting

About Our Speaker

Joe GrimmJoe Grimm says he wrote “The Faygo Book” after building up a tremendous thirst on his previous book, “Coney Detroit.” Both are published by Wayne State University Press. Grimm, a lifelong Detroit area resident, is a journalism professor at Michigan State University. With his students or by himself, he has published more than 20 books. One MSU student gave Grimm the contact for high school English teacher Susie Feigenson, granddaughter of Ben, one of Faygo’s founding brothers; she was key to writing and illustrating the book. Grimm’s favorite Faygo classic is Rock & Rye and his favorite new-age flavor is Arctic Sun.


$35.00 ARMA Detroit Member

$20.00 ARMA Detroit Student/Retiree

$45.00 Guest (Not a Member of ARMA)

$35.00 ARMA International Member (not a member of Detroit)

$20.00 Student/Retiree (Not a Member of ARMA)